2025 Williamsburg Chamber of Commerce Rockin Retro Christmas Parade

 
 

  • The Greater Williamsburg Chamber of Commerce Parade to be held Sunday December 7th, at 5 PM

Greater Williamsburg Chamber of Commerce Announces “Rockin Retro Christmas” Theme for 2025 Christmas Parade

WILLIAMSBURG, VA – July 10, 2025 – It’s time to rock and rewind the clock this holiday season! The Greater Williamsburg Chamber of Commerce (GWCC) is thrilled to announce "Rockin Retro Christmas" as the theme for its highly anticipated 2025 Christmas Parade. This beloved annual tradition, which brings together the community in a dazzling display of holiday spirit, will illuminate the streets of Williamsburg on Sunday, December 7th, 2025, starting at 5:00 PM.

This year's theme invites parade units and groups to journey through the decades, choosing their favorite era – from the fabulous 50s to the neon 90s – and interpreting it with festive, illuminated decorations. Spectators can expect a vibrant showcase of Christmastime nostalgia, as floats adorned with everything from poodle skirts and jukeboxes to disco balls and leg warmers light up the early evening sky.

Following last year's attendance of over 18,000 spectators, the GWCC anticipates another spectacular turnout. The parade not only provides cherished memories for families but also delivers a significant boost to the local economy. Last year, visitor spending during the parade weekend contributed 20% of total spending in the area, with 37% of that visitor spending directed to local businesses. Notably, restaurants saw a 28% increase in spending compared to the prior four weeks, highlighting the parade's positive economic ripple effect.

“The Christmas Parade is more than just a parade; it’s a cornerstone of our community's holiday celebrations and a vibrant economic engine for our local businesses,” said Lauren Moore, Vice President of Communications & Programming at the Greater Williamsburg Chamber of Commerce. “The ‘Rockin Retro Christmas’ theme offers a fantastic opportunity for creativity and a fun way for everyone to connect with their favorite past eras while embracing the festive season. We saw incredible engagement last year, and we’re excited to see the retro interpretations our participants will bring to life this December.”

Registration for parade units will officially open on Monday, July 21st, 2025, at 9:00 AM EDT, exclusively on the Chamber's website: https://www.williamsburgchamber.com/christmas-parade. Sponsorship opportunities will also become available at this time. Due to the overwhelming popularity and quick booking of parade slots each year, the GWCC strongly recommends early registration.

Local marching bands (middle school, high school, and collegiate musical instrument marching bands only) can secure early access by reaching out directly to Lauren Moore, Vice President of Communications & Programming.

To ensure a smooth and safe event, all parade entries must supply a completed application, a completed Form 2 participation waiver, proof of the organization's liability insurance, and vehicle insurance (if a motorized unit), and attend a mandatory safety meeting. A nominal entry fee applies: Regular Unit Entry is $150, and Nonprofit Organizations are $100. All required articles must be received by September 25th, 2025, to participate.

Stay tuned for further details on the parade route and other exciting announcements as the "Rockin Retro Christmas" parade approaches!

2025 Greater Williamsburg Chamber of Commerce Rockin Retro Christmas Parade art was created by Cosmos Creative

Amanda Terrell